This Isn't a Spoof

I read this today.

Guinness launches holiday beer Guinness Generous Ale 
 

Ireland-based beermaker Guinness has unveiled a holiday beer, Guinness Generous Ale, Drinks Business Review reported on November, 20. The new beer is an amber brew with vanilla flavour.

Guinness master brewer Fergal Murray was quoted by AFP Relaxnews as saying that the beer is made up of poached pear, pie crust, toffee, a whisper of smoke and toasted marshmallow. The new beer, which is available in US, is packed in 11.2 oz bottles.

The brewery with the help of New York chocolatier MarieBelle, has also launched other seasonal beers, which include dark chocolate, vanilla, coffee and almond truffles with Frangelico liqueur.

Guinness will also be donating some portion of the proceeds to Bideawee, an animal welfare group. 

At least I don't think it's spoof. What do you make of it?